We’ve just stepped into a new year which means exciting times ahead and the health and wellness industry is on the rise. With that being said there is a lot of fish in this big pond and getting noticed can be a bit of a struggle when trying to pull in new clients amongst the competition.
The Problem With Pre-Made Logo sites
I’m going to be honest right from the get-go and this isn’t because I’m a design snob (well maybe a little) but your business is worth more than the £50 (or free) logo you bought from Creative Market, Canva or Wix logo maker. I’ve worked with many wellness professionals over the years and many of them have bought a logo from a stock site or designed their own on a ‘free’ logo maker (I grimace at the thought) and they always end up hiring a designer; the lesson learnt here is, don’t defeat the inevitable.
I understand that many startups don’t always have the funds to pay for a Graphic Designer to design them a bespoke logo but I always encourage my entrepreneurs to consider making it part of their setup cost. Recognize it as an investment into your own identity in the market and standing out.
Rebrand From Medical To Wellness
There are some go-to elements/symbols that represent generic nutrition businesses ie: Apples, Scales, Leaves, Trees, Knife and forks & Measuring tape etc.
But you are not just ‘generic’, you’re ambitious, you do things slightly differently and want to shake up the nutrition world and put ‘your’ message out there. Successful nutritionists know they have to make their mark and do things their way by going super niche. I write about this on my other blog post Why you should be super-niche as a wellness professional in 2020.
This rebrand for one of my nutrition clients ‘Leafy Goodness’ was to make it less medical and more wellness. As you can see the leaf is now reprehensive of a fingerprint which matches the tagline ‘Personalised Nutrition’ and also plays into the whole ‘You are what you eat’ idea. It’s also a lot more practical in terms of simplicity; no gradients or two-tone colours. It’s clean, simple and modern.
Using Your Name
If you are your business, then a great way to showcase your personality is to use a handwritten script to make your logo feel more personable. Playing with your name in unique ways and adding your tagline can help you stand out in 2020. Just like I designed for Julia Culis – Nutritionist and food blogger. She cooks up really healthy recipes that are delicious and nutritious hence the tagline ‘Food Whipped Into Shape.’
Put It Into Motion
One trend that is on the rise is animated logo’s. It adds a new layer of personality to a brand and is a great way of introducing your logo. Last year I animated my client Flutter’s logo to represent a butterfly to really showcase the delicateness and beauty of the brand. This is a great way for nutritionists to really showcase the transition into leading a healthier lifestyle. There’s so much fun to be had here.
Everyone loves a good doodle; I find myself doing it all the time 😊. A big trend for 2020 is hand-drawn logos with character. Great news if you’re a doodler like me! This is an excellent opportunity to add texture and personality to your identity. Something that resembles a sketched look adds quirkiness and innocence to your logo.
One of the biggest trends I’ve noticed in the health, fitness & wellness industry is businesses positioning themselves as a luxury lifestyle brand. This falls in line with rising of Athleisure fashion; made popular by social media influencers. The angle positions them alongside their audience’s desire to lead a healthy lifestyle in style whilst also feeling part of a tribe (JD Sports play to the ‘tribe’ aspect of sports and fashion with their campaign ‘I Am JD’).
There is a certain je ne sais quoi when it comes to saying they are on their way to see their nutritionist dressed in their luxe leggings having come from the gym, drinking water from their status symbol ‘Swell‘ water bottle. Perceiving health as a luxury and status many aspire to is trending. If don’t act now you could be left in the dust by your competitors.
Balance is key when it comes to logo design and less is always most defiantly more when designing for health & wellness. We want to convey that being healthy doesn’t have to be complex or confusing it should be calm, clean and modern to represent new changes, wealth in health and a lifestyle that is more than acheiveable. Replicate that through your brand identity and you’re golden.
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