The Ultimate List of Core Brand Values for Lifestyle Brands

The Ultimate List of Core Brand Values for Lifestyle Brands

No matter where you’re from, where you’re headed or where you are right now your values are what drive your actions, thoughts and words. Values guide us to where we want to be and create a world we desire to live in. The decisions we make are a reflection of our values and beliefs. So why are values so important for lifestyle brands? Like I’ve mentioned before branding so much more than a logo and colour palette, it has the power to inspire and influence change by stand by its values. Lifestyle brands have the ability to inspire and motive people to live happier healthier lives through clearly communicating what matters to them. This not only gives people a sense of feeling understood but also helps businesses go from selling to building a brand that loved. Understanding your core brand values will bring clarity, focus and alignment to your business and will same you so much time planning content. Below is a list of core values to help you gain clarity, focus and guidance in where your brand should be.

Accountability
Attentive
Awareness
Balance
Beauty
Boldness
Bravery
Brilliance
Calm
Charity
Clean
Clear
Clever
Comfort
Commitment
Common sense
Communication
Community
Compassion
Connection
Consciousness
Consistency
Contribution
Cooperation
Courage
Courtesy
Creation
Creativity
Credibility
Curiosity
Dedication
Dependability
Determination
Discovery
Drive
Eco-friendly
Effectiveness
Efficiency
Empathy
Empowerment
Energy
Equality
Ethical
Excellence
Experience
Exploration
Expressive
Fair/Fair-trade
Family
Fearless
Feelings

Focus
Foresight
Freedom
Friendship
Fun
Generosity
Giving
Goodness
Grace
Gratitude
Growth
Happiness
Hard work
Harmony
Health
Honesty
Hope
Imagination
Improvement
Individuality
Innovation
Inspiring
Integrity
Intuitive
Joy
Kindness
Knowledge
Love
Loyalty
Mastery
Maturity
Meaning
Moderation
Motivation
Openness
Optimism
Originality
Passion
People
Peace
Playfulness
Potential
Present
Protect

Purpose
Quality
Realistic
Reflective
Respect
Responsibility
Results-oriented
Safe
Selfless
Sensitivity
Service
Sharing
Significance
Simplicity
Sincerity
Skill
Solitude
Spirituality
Spontaneous
Stability
Strength
Success
Support
Sustainability
Thankful
Thorough
Thoughtful
Traditional
Tranquillity
Transparency
Trust
Understanding
Uniqueness
Unity
Vitality
Wellbeing
Wellness
Wisdom

Lifestyle Brands That have Amazing Core Values

Rituals – Wellbeing – Clean & Safe – Cruelty-Free – Sustainability – Giving Back

Method – Biodegradable – Carbon Conscious – Cruelty-Free – Eco-Friendly – Sustainable – Transparency – Equality

OddBox UK – Local Sourced – Sustainability – Low Waste – Responsible – Innovative Solutions – Giving Back – Eco-concious

The Tea Lab – Organic – Sustainable – Mindfulness – Charitable – Slow Living

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