A Brand People Love

Balanced Grub started as an online documented journey of my recovery from a digestive illness I had suffered from my whole life and turned into a vastly popular blog that became ‘the place to go’ for people suffering from digestive illnesses. My focus was on using nutrition (I obtained a diploma in nutrition) as a treatment for the symptoms I was suffering with. It was so popular I was featured in Health Monitor magazine in the US, Further Food & VeryWell.

Why?

Balanced Grub is a brand people love because of its consistency. They can connect and engage on all touchpoints; from social media to the website to email.

I used my passion for design and health and married the two to create a strong brand that people loved. I always wanted to deliver health and nutritional information in a clear and fun way to help educate my audience. I strongly believe the reason Balanced Grub is so successful is my content was engaging, educational and entertaining whilst also building a connection with my readers.

The Results

The website generates 600 visitors per day and continues to grow.

It is because of Balanced Grub that I want to help other health professionals with their branding and bring their passion for what they do to life, because the more people are interested in health & fitness the happier the world will be!

Services: Bespoke branding, Web Design & Social Media Management   //   Year: 2014   //   Website built in WordPress

Palette

colour palette

Élan vital

(The Brand's Vision)
Food Blog brand design
Logo
Food Blog Logo Design
Brand Mark
Food Blog Logo Design
Typography
Baskerville font

Brand Assets

Print & Web Design
Nutrition Logo Design
Food Blog Website Design
Social Media
Content Design & Management
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