Dainty London

Dainty London is founded by Jade Sammour a multi-award-winning jewellery designer from Cornwall UK. Respected for her unique designs and craftsmanship Jade draws inspiration from her childhood and growing up on the Cornish coast. Jade wanted to take Dainty London’s from hobbyist to a fine jewellery brand that captures the hearts and eyes of those that come across her beautiful pieces. I refined her brand identity helping her to position the brand to fit among the shelves of top-end retailers. I designed the brand to visually capture Jade’s story, personality, and her love of textures with illustrations, patterns, and patterns to evoke a sense of the English coast. Each brand asset was designed to run through the branding like a fine gold thread, reminiscent of the brand’s nostalgic sentiment.