About The Project
Inspired by Istanbul’s rich heritage, Rüya showcases a selection of elegant, contemporary dishes from the various Anatolian regions, stretching from the Mediterranean to the Black Sea, in a sophisticated ambience with an open kitchen.
To deliver an awareness of the restaurant and increase private party bookings. A brochure that encapsulates the essence of Rüya and Anatolian Cuisine. The restaurant is in JW Marriot Grosvenour House. The client wanted to design a brochure that would be placed in the hotel, addressed to residencies in Mayfair and be given to stakeholders of the restaurant. It was to predominantly showcase the restaurant’s private dining experience and encapsulate the creativity of the menu.
The Outcome
The client allowed me complete creative control to deliver elegant and provoking design that would speak to their audience and keep the brand’s message at the forefront of the project’s design. The project’s objective was a success and they increased their foot flow by 20% within 3 months; receiving bookings both from the hotel and residence who live in the local area. The project was great fun to work on due to the amount of creative freedom I had and the team at both Rüya and pre-production were more than accommodating. A refreshingly unique marketing collateral driven by concise strategy and messaging.
Corporate Brochure Design
