I worked closely with Francesca to capture the vibe and energy of her wellness business. The Francesca Raffa brand is all about freedom of one’s self, and offering an experience that helps people to embody their true sense of self. The brand orbits an array of holistic offerings such as Reiki, shamanic healing, and 1:1 coaching. Building a strong connection to those who interact with the brand by providing a brand experience that’s motivating and empowering. This modern brand identity and website were strategically designed to accurately capture Francesca Raffa’s free-spirited energy and feminine embodiment. The logo is a luxury bohemian design, that represents a connection to spirituality and divine energy healing. We used illustrations to tell the brand’s story by depicting flowing silhouettes of movement, adding an element of playfulness and connection to free-flowing energy.
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