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Grounded 1002 logo

Grounded 1002

October 2021


Wellness & Lifestyle Beauty Brand


Brand Identity & Packaging Design

Grounded 1002 is a lifestyle wellness brand focused on intentional living and ancient rituals of authenticity surrounding mind, body & soul.

As a modern wellness brand Grounded 1002 are redefining what it means to be an intentional brand that has soul. They offer slow-release products launching with their ‘Rock with Care’ a Bian stone (a variety of materials including meteorite and volcanic matter ) used in the ancient Guasha technique. Inspired by mother earth and ancient rituals Grounded 1002 is paving the way for modern beauty brands.

I worked closely with my client to refine the brand to represent a perfectly imperfect raw archaic characteristic and modern edginess.

The values are at the forefront of the brand and act as the driving force to promote intentional living, authenticity, and sustainable holistic wellness.

I designed the logo inspired by the traditional Ayurveda aesthetic and modern India. The blend of the two worlds created something that represents the past and the present.

The submark is inspired by the star sign that is Libra which denotes the ’10-02′ which holds a significant meaning to the client and the greats of the world whose birthday lands on this date.

Grounded 1002 Box
Grounded 1002 Gua Sha
Grounded 1002

Brand Moodboard

Grounded 1002 brand board

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