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The Value of Branding & What It Can Actually Do for Your Business

The Value of Branding for small businesses
The value of branding in 2022 blog post

When it comes to branding many people often settle for just a logo and a colour palette. But honestly, visuals are just the tip of the branding iceberg. In this article, I’ll explain the value of branding and what it can actually do for your business and help you reach your goals faster.

If you haven’t read it already I recommend reading my post – What Is Branding & Do I Need It As A Small Business?

Branding sets you apart from the rest

If we all looked the same, believed in the same things, spoke the same language, and wore the same clothes, the world would be pretty boring! Our different thoughts, experiences, beliefs, cultures, and so on, are what sets us apart; Some people love us, some people, don’t but that’s what makes us so interesting. The same goes for branding your business. It sets you apart from your competitors, it aligns you with the right people and helps you connect. It’s your space!

Creates an experience people can’t forget

Branding is a peek into your world. Your brand experience should leave people wanting more and talking about you. It should be an experience that expresses your values, beliefs, story, and style. It’s a place people can connect with you and feel ‘at home’. Your brand should make your audience feel valued, understood, seen, and heard. It should also leave them aspiring for more.

Makes your marketing efforts much more effective

Having a strong well-designed brand should do most of the leg work for you. Branding is storytelling, and marking is all about sharing that story. Many people ask do I need both marketing and branding? The simple answer is you can’t have one without the other. The key is to understand what your audience want and where they hang out. Nail both and you’re well on the way to success.

The Value of Branding & What It Can Actually Do for Your Business
Anna Bracher’s Social Media design that’s styled to match all the other touch points of the brand – View here

Spend less on promotional campaigns

I’ve never spent any money on advertising for any of my businesses. I make sure to build a strong community among my audience who promote my brands for free! That is what a well-design brand can do you your business!

Your brand should give you confidence

Your brand identity should be designed to help you stand head and shoulders above the rest, giving you the confidence to claim your space in your industry. Your brand should make you feel the bee’s knees and every bit the professional you are!

Charge what your worth

In light of the last point, your brand should stand up to what you’re worth. If your brand looks budget, you’ll struggle to charge more, and if your brand looks luxurious but you’re charging budget prices you’ll lose trust. It’s about finding a balance that works for you and what you offer.

  • 5 Critical Branding Mistakes Costing You Leads

    Let’s imagine for a moment. Your dream client or customer is in need of someone (or something) to help them with [insert their problem here].

It’s the secret to eliminating the need to compete

Think about what you’re truly selling, a lifestyle? Reassurance? Productiveness? As a brand, you’re more than the product or service you sell. For example, if you sell yoga classes your not selling just the sessions, you’re selling a sense of community, a particular lifestyle, and improved mind, body, and soul. Once you’ve figured out your deeper purpose, sell that and sell its value, then there’s no need to compete on price.

Reach your personal and business goals faster

Branding helps you get to where you need to be faster. If you only have a brand identity with no brand strategy you have a huge gap in where you’re headed in your business. Branding (as I mentioned above) helps you charge your worth, it also helps you define your position in the market and catapults you out in front.

Future-proofs your business

As we saw during the worldwide pandemic small business that had a strong brand presence survived. Even when their suppliers were close or went bust they were able to pivot when needed. We never know what’s around the corner but having a strong brand will help you pivot and be flexible when needed. Just like the wings of a plane during turbulence, flexibility is important for the stability and safety of the whole aircraft.

Overall slow and steady wins the race

Just as you don’t walk before you can run, or choose the paint before building the walls for a house, building a strong, much-loved brand takes time, planning and consistency. Unless you’re a Kardashian it’s unlikely you’re going to be an overnight success…sorry but it’s the truth.

Cutting corners will slow you down and cost you money in the long run. Making sure your brand strategy has a rock solid foundation will help you to foresee any problems, will ensure your business can grow, and support you and your family in the life you dream of.

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The Value of Branding & What It Can Actually Do for Your Business
Kate Male Brand Designer & Creative Director based in London

About Kate

Kate is a brand designer and creative director based in London. She works with wellness, lifestyle, and beauty brands who want to tell their story with depth, and style.

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