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Why Branding Matters More Than You Think for Your Nutrition Business

Brand Values

Whether you specialise in sports nutrition, weight management, or nutrition for optimum health, it can be a struggle to attract and communicate what you stand for to your ideal audience.

Before a potential client even begins searching for a nutritionist to work with they have to take the first step in acknowledging there is an issue that can only be solved with expert help. The next comes step is finding someone they feel understands them and will get them to where they want to be.

Connect and captivate

Creating a brand experience that reassures them, and helps them connect with you before they even call you or hit the booking button on your website, you need to communicate how and why you’d make a great team. 

Having a strong brand builds trust from the get-go. It should also do most of the leg work for you and eliminate the hard sell (because let’s be honest no one wants to be that person).

You need to be clear on the core message you want to communicate. For example: Are you a nutritionist that believes weight loss goals can be achieved without giving up the foods you love? Or maybe you take a more holistic approach and use doshas and ayurvedic principles to design the perfect nutritional program?

Be clear and consistent in communicating what you stand for to attract the right people.

Consistency is key

Your message needs to be consistent; you need to know who you’re talking to and you need to stand out among the noise to best position your business and claim your space in the market. Having an irresistible identity is priceless.

A great place to start is by asking some savvy questions:

  • What’s my niche?
  • Who do I do it for?
  • What do I want them to walk away knowing about me?
  • What’s my vibe and how can I attract a more like-minded tribe?
  • What headspace do I want my potential client to feel? 

Discover more savvy questions you should be asking to grow your wellness business – 12 Reflective questions that will take your wellness and lifestyle business to the next level

Make it easy for them to choose you

When it comes to health and wellness a strong brand identity can:

  • Help potential clients feel part of something special.
  • It can make them feel understood, inspired, and motivated to stay on track with their goals.
  • It can effortlessly convert visitors into paying clients
  • Reassure them they’re in good hands with a knowledgeable and experienced guide (that’s you).

Branding is a tool to help you grow your nutrition business and connect you with the right people. With a little careful planning, a strong brand can work wonders for your business. Painting a picture that helps people visualise their future working with you is half the battle to becoming the next go-to nutritionist.

Key Takeaways

  • Potential clients want to feel understood
  • Connect and captivate with a brand that’s relatable
  • Stay true to what you stand for
  • Inspire and motivate with telling your story

 

Have a topic you’d like me to cover? Email me at hello@katemale.com

The Power of Branding
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Kate Male Brand Designer & Creative Director based in London

About Kate

Kate is a brand designer and creative director based in London. She works with wellness, lifestyle, and beauty brands who want to tell their story with depth, and style.

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