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4 Reasons to hire a Brand Designer as a Small Business

Kate Male Brand designer and creative director in London

We all have our own skill sets. Heck! I’m by no means a yoga guru despite my hours spent on the mat! That’s why hiring a professional brand designer will actually save you time and money in the long run. Hiring a great designer is essential when it comes to catapulting to success; we’re trained

I’m not just saying that because I’m a designer either, we’re trained to make you money after all by creating assets that generate a higher return on investment where’s how.

We foresee market changes/trends before they happen

It’s our job to have our ear to the ground and make sure we’re ahead of the curve. A good designer will specialise in design for a particular industry to truly hone their skill-set and deliver value to their clients.

We’re results-driven, which means we work objectively when designing not subjectively.

Ultimately we want to get you ‘leads’ not ‘likes’. A lot of what we do as brand designers is brand strategy. I’d say the majority of my time is split between strategy and research. Design needs to be functional as well as visual appealing otherwise it’s just art. Branding has a job to do and just like a luxury sports car it needs to get you from A to B efficiently and in style!

We already know your ideal clients inside and out

We have access to resources that you may not be privy to and strategies that will give your business the edge it needs to captivate and convert, whilst also standing head and shoulder above the rest.

We help you get the most out of your marketing strategies

We focus on designing brand identities that develop the perceived value, that your marketing strategy is designed to extract. Without branding your marketing will struggle to attract the right people and deliver your brand’s message.

What to consider when hiring a designer

Making sure you choose someone whose niche aligns with your industry is what you’re aiming for. For example, as a brand consultant & designer, my niche is in wellness lifestyle and beauty businesses. I have a wide network of other professionals at the top of their game in that industry and my years of experience and knowledge of this space is why people hire me to help them build a brand that loved.

So, rather than paying for a logo off a freelance marketplace or getting your nephew to knock you something up in his bedroom, you may want to reconsider and just hire a professional brand designer to do the legwork for you.

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Brand Strategy Guide for Ambitious Self-Starters

Kate Male Brand Designer & Creative Director based in London

About Kate

Kate is a brand designer and creative director based in London. She works with wellness, lifestyle, and beauty brands who want to tell their story with depth, and style.


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