5 Things Direct-to-Consumer Beauty and Wellness Startups do for a Successful Launch
With the rise of Instagram in 2010, high streets and shopping centres, once the epitome of youth shopping culture, have seen a decline. As glossy prints wane and social media emerges as the prime source of inspiration, traditional beauty, fashion, and lifestyle brands, many of which expanded their physical footprints significantly in the past decade, […]
Greenwashing & How to navigate the stigma as a small beauty brand
In light of April being the most sustainably conscious month of the year, thanks to World Earth Day (22nd April 2023), the terms green, natural, organic, and clean are relatively unregulated and have been overused by big beauty brands to make misleading claims and confuse environmentally conscious consumers, as a result, these terms once used […]
4 Reasons to hire a Brand Designer as a Small Business
We all have our own skill sets. Heck! I’m by no means a yoga guru despite my hours spent on the mat! That’s why hiring a professional brand designer will actually save you time and money in the long run. Hiring a great designer is essential when it comes to catapulting to success; we’re trained […]
How to Create a Vision Board That Actually Works
Our sense of purpose gives us direction and shapes our environments. Since starting my business three years ago I have always created a vision board to keep me motivated in life and work, and to remind me of what it’s all for. The idea of vision boarding is – If I can see it I […]
How much should you be paying for bespoke branding?
How much should you be paying for bespoke branding? I’m going to prefix this by saying – This is a tricky question to answer and completely depends on where, who, and what your budget is. Your brand is the head, heart, and soul of your business. A brand good designer will work with you to […]
The Value of Branding & What It Can Actually Do for Your Business
When it comes to branding many people often settle for just a logo and a colour palette. But honestly, visuals are just the tip of the branding iceberg. In this article, I’ll explain the value of branding and what it can actually do for your business and help you reach your goals faster. If you […]
What Does It Mean To Be A Health & Fitness Brand Right Now?
Weather you’re a fitness expert, own a gym or are a health coach you’re not just building a business your building a brand. I shed light on why your brand needs a strong strategy, identity and community.
4 Quick Ways to Successfully Future-Proof Your Fitness & Wellness Business and Offer Sessions Remotely
Today you have a client session, you’ve just made your morning coffee and you switch on the News. It’s bleak, the coronavirus has spread and people are being told to stay at home and only go out if necessary. Regardless you have to make a living and your first client session is at 10am. As […]
17 Reflective Questions That Will Take Your Small business to A Whole New Level
Grow your small business the smart way with 5 reflective question to ask in your business everyday.
What Is Branding And Do I Need It As A Small Business?
Branding can be one of the single most important investments you’ll make in starting a business. As a brand designer, of course, I’d say, this, but the truth is, it’s tough out there. When building a wellness business it’s important to connect with the right people, stay consistent in your message, and (for yourself as […]
